Totally Locally Lanark are the newest town to be taking Totally Locally by storm, and we are chuffed to have our second Totally Locally Scottish town! Since they got their ever so enthusiastic mits on the free town kit mere months ago, we have been absolutely amazed at their sheer determination and excitement at making this work- all fuelled by a communal love of the town they live in.
So it’s Good news that Totally Locally have been cropping up in press all over the country recently.
In fact, it’s all been lovely and hectic and all this press is keeping up on our toes trying to keep up with it all! It’s blooming lovely to see an article in a magazine, newspaper, blog etc based miles and miles away. Warms our cockles on these cold evenings anyway.
What with all this good stuff scattered around the webisphere; it’s only fair that we try to gather it all together so you good Totally Locally Folk can see it all in one place (we do the work so you don’t have to and all that jazz).
So here you go, have a look at these articles, find out (if you haven’t already) about that time the lovely guys from Australia paid us a visit and we got to show them the delights of Hebden Bridge, Brighouse and then over to Leek where they could see theTotally Locally champions (Lesley and Marc) working their magic first hand. You might also want a read of the delightly uplifting article based on how Leek traders are now ‘doing it for themselves’ whey- that’s what we like to see.
After that you can nip on over to Whitby for a gander at what they’re up to- having just started with the Totally Locally Journey of their own, now’s your chance to follow them from the beginning and track their process- and give them a little boost.
Then you can move on to Teddington, see all the good stuff they’ve been doing! The first town to download and put the TL Townkist to a very good use indeed. And what a success they are making of it- working hard to raise awareness of all the good stuff going on in their town. These guys are a perfect shiny example of what a dash of hard work, a splash of enthusiasm and a bucket load of passion for your home town can do when combined with the downright fantabulous (biased, us?!) Townkit.
And then, grab another biccy to dip in your tea and you might want to move onto our own Totally Locally Chris’ own writing as he’s on a bit of a whirlwind at the moment what with his article in the Daily Express as well as a whole 2 page spread in the Halifax Courier.
They say no news is good news, but we thing Good News is fantastic news so here’s to the Towns spreading the Totally Locally word and all that’s ace about where they live.
Put a hidden gem on the website
So, you’ve decided to take on the task of the Totally Locally website for your Totally Locally Town, excellent!
One of the most important things about all of the TL Town pages on the website is the hidden gems section! These are quirky little pieces about a selection of local shops and businesses in your town, telling people why they’re so good, what makes them special and where they can find them.
They need to be written in a friendly, informal way. So don’t worry if you aren’t the next JK Rowling, as long as you can babble a paragraph or so of nice things, then you should be ok! Write how you would speak- as if you’re telling a friend why they should get the bottom down to this particular café, hairdressers, butchers… (you get the idea)
Next up, photos! A nice photo of the shop or business is probably more important than the actual writing! Make sure it’s a nice photo with something going on, not just a shop front! There’s a more in depth guide to the kind of photos we like to see here: http://totally-locally.co.uk/townkit/hidden-gems/
Ok, so the writings good to go, and the photos are done and dusted… Now to put them on the website…
- Sign in to the website
- On the homepage, down the left hand column, click Posts
- Then click add new
- This opens the page to fill in.
- Add the title
- Add the photo at the top (so it attracts people to the article). Click add media and upload your photo.
- Then add the article below the photo. You can add as many photos as you like between the paragraphs.
- After the first sentence or so of writing, add in a ‘read more…’ link by putting the cursor at the end of the sentence and clicking the symbol with the line break. Then highlight it and make it bold so it’s even more eniticing!
- Next step, select the ‘hidden gem’ box in the category section on the right hand side.
- If it’s ready for public viewing, press publish. Then check it on the website that it looks good by pressing preview!
- If you want to save it and come back to it before publishing, just click save draft.
- EASY PEASY LEMON SQUEEZY!
Save your photo’s so they’re website-ready!
- Open photo in Photoshop.
- Select Image then image size
- Make your photo 620pixels wide
- Save for web and devices
- APPLE PIE AND CUSTARD!
Wowzer! Honestly, we turn our back for 5 minutes and the Totally Locally Towns have been cracking on with lots of amazing, wonderful, good stuff- we just can’t keep track!
It’s been super manic at TL HQ (complaining, us? Ney!) and it’s really lovely when we get a chance to sit down and get a proper grip with what’s been going on in all of the towns- and when we look at everything all on one go it’s a bit overwhelming to say the least! Oh boy are we all excited again at what’s to come!
Leek’s taken Totally Loclly by storm, with Super Marc and his team of wonders pulling together to make TL Leek really get a life of its own! They’ve been getting lots of good press as well as developing their amazing Sunday Supplement (speaking of which, the next one is soon upon us!)
Karina has been working her magic in West Bridgford too, now there’s a lady we can’t keep up with! The 32 page Totally Locally West Bridgford Times (phew) is out NOW, and will be delivered door to door as well as in local shops and businesses, and NCT buses will even be stocking it on their buses for the commuters to have a read! Their fiver fest kicked off for two weeks, which should give some people a chance to find a new hidden gem as well as grab a bargain AND support local shops and businesses! It is nice to be nice.
In the aftermath of Townstock, which was a huge success, Karina has also been inspired to do in West Bridgford, which is being prepared as we speak; a two day conference ‘Igniting the Power of Community’, it’s going to be at the end of June and it’s gonna be good! The lucky folk of West Bridgford also have their Summer gathering to look forward to on 18th May- this year its going to be even bigger and better, with the addition of a teenage market (inspired by Joe Barrat who spoke at Townstock). That’s a lot of stuff going on in West Bridgford… Watch this space!
Sowerby Bridge have been taking Totally Locally by storm too, and the successful Totally Locally Market will be returning soon, so expect lots more delicious local produce, local crafty things to get you inspired as well as some music and what nots to brighten up your Sunday afternoon!
Teddington has joined the TL entourage recently too, and we are loving this enthusiastic team from darn sarf! We think they’re going to be taking Totally Locally to a whole new level and we can’t wait to go along for the ride! They officially launched in November and it’s all been a bit of a whirlwind ever since. They’ve had lots of local press, even appearing in the Richmond Times! Their very own Fiver Fest starts today too, so Teddingtonites are lucky enough to get some blooming good deals from their local shops and businesses! These guys are serious when it comes to Twitter and all things social networking… just what we like to see! Chris went down to meet some of their town Team in the Big Smoke last week and he came away with a fuzzy feeling, because he’s so chuffed at the things they’re doing!
Whitby are another set of newbies to the TL Clan, they haven’t officially launched yet but they’ve been doing all the right stuff in the run up to launch day… getting people involved, spreading the word, getting in the local press! We’re sure they’re going to fit right in!
Forest Hill are some more lovely folk from darn sarf… a beautiful area with loads of great cafes, shops and businesses so we’re excited to see them grow in the Totally Locally Team.
Phew, ok, so we know that’s not everything, there’s loads more towns that have got stuff going on… Helensburgh, Matlock, Retford, Calderdale, Slaithwait, Stone (need we go on?!) Hopefully this will whet your appetite, and remind you of all the good stuff that’s going on. Watch this space because as soon as we’ve caught up with EVERYTHING that’s going on we will be sure to let you all know!
The scandal of Findus, and supermarket own brand foods being contaminated with horse DNA (or in Findus case, ‘Beef’ lasagne being made of 100% horse meat!), has seen big multinational companies rushing to lay the blame squarely at the feet of their suppliers. This raises a very important question. At what point can a seller (ie in this case supermarket) wash its hands of responsibility for what it sells?
It seems that all blame is put on the suppliers and they in turn are blaming their own suppliers. There seems to be a bit of a “poor old us – being sent this “awful food” attitude. Surely as a seller to the public, you have a responsibility to know exactly what you are selling? It also points at how the longer the supply chain, the harder it is to trace where the original ingredients come from. Some of these products are now being revealed to have traveled through 4 or 5 countries & suppliers before they reach your kitchen.
There is much talk behind closed doors of how some of the big names are hammering suppliers for lower and lower prices, which in turn undoubtedly means suppliers cutting corners. (more…)
Since we released the Town Kit at the beginning of November, Totally Locally has been going a bit crazy!
Loads of towns have been downloading the kit, getting their head around it and putting together a plan to launch.
And we are getting great reports on how it’s really bringing people together. This is primarily due to (we think) that there is a focus for people. Nothing special, but because there’s a name, plan, a logo and a colour scheme (seriously this is usually a stumbling block for any shop local campaign!) it makes it easy for people just to dive in and get going.
So welcome to the towns that have told us they are going Totally Locally in the past few weeks.
Including: Whitby & Guisborough in North Yorkshire, Christchurch in Devon, Teddington in London, Eccleshall in Staffordshire, and (get this!) Eudunda in South Australia! (more…)
If there was ever an article to describe how you can use Totally Locally to benefit your town this is it!
It’s from Staffordshire Today, written by John Woodhouse. Cheers John!
THE British high street is dead, at least according to the doom-mongers. Step forward one North Staffordshire town doing rather well, thank you very much. John Woodhouse investigates the pulling power of Totally Locally.
LIVE Totally, Shop Locally, Say Something Good, Invest In Your Town, Walk In That Door You Always Pass, Slow Down. Rap’s never quite taken off in Leek. The Queen of the Moorlands is just not that kind of woman. But there are some persuading the grand old lady to move to a different tune. Totally Locally, ‘the big idea put together by a small bunch of people’, has got the town rocking to a new rhythm – one tapped out by an ever strengthening heartbeat.
REVENGE OF THE HIGH STREET
A lovely piece in the Daily Express called “The Revenge of The High Street” about towns finally fighting back. We at Totally Locally got some nice quotes in this piece, as did Jane, who is running Townstock right here in Halifax on the 5th & 6th November. People Power indeed! (more…)
The Totally Locally Cafe & Grocery was set up in July of this year in Dean Clough, Halifax. It was put together over one year by the team that created the award winning ‘Totally Locally’ Shop Local Campaign, which is currently running in 20 towns across the UK, with another 50 towns waiting to adopt the scheme from this November.
The aim of the Totally Locally Cafe & Grocery was to create an ethical business in beautiful surroundings, which would have a big impact on Calderdale by supporting as many local producers and suppliers as possible, creating jobs and feeding back into the community.
We’ve gone huge!
We’re writing to you all with a big bit of news which might explain why it may have been hard for you to get hold of us over the last few weeks.
Totally Locally has gone huge. Way bigger than we ever expected. This time last year we predicted we would have 15 town enquiries by the end of 2012. We currently have over 70!!
It’s gone huge not because of what we’ve done, but because of what individual people and towns have done with the things we have given them. And when a town changes because of the Totally Locally effect, other towns have seen the effect and want it too.
We’ve been working away behind the scenes on a concept called the Totally Locally Mark – well that’s what it’s called so far it could end up being called Stamp or something equally un-imaginative!. Not the most glamorous title, we must admit, but you know us, we like to say it as it is.
So here’s the idea. We’ve created some marketing material and Point of Sales to allow shops anywhere to promote produce made by local people where they live, under the Totally Locally banner. We’ve been asked a few times if it would be possible, and we thought “Why not!?”.
March the 3rd saw the launch of Totally Locally Edwinstowe – the smallest place the campaign has been run, but probably one of the biggest hearts to any town we’ve come across. A group of people so determined to make their village a better place to work, live and visit. The passion & determination of everyone was so evident, it got us all goose-bumpy.
Led by the extraordinary Annette Terry, the Edwinstowe put on a huge effort, and the local people really showed their gratitude by supporting their local shops and businesses on the day.
Brighouse Totally Locally Market was awarded National Market Award for Best Small Speciality Market in the UK this week. This is brilliant, as this time last year it was just an idea in a couple of Brighouse businesses eye!
A great example of people working together. Brighouse Business Innitiative, all the great shops and producers, Calderdale Markets and Totally Locally.
AND Hebden Bridge market second in best small open market for the whole of the UK. A brilliant achievement all round.
Well February 2012 will see the launch of Totally Locally Offers. Totally Locally Offers is an email list that people can subscribe to to get a load of great offers that the independent shops and businesses in the area are offering. If you toddle down to the shop or business then please let them know you’ve come for your Totally Locally offer…and the more offers you take up the merrier…and remember to pass on the list to your friends and colleagues. Pay it forward.
So we’ve hit the festive season once again, and it’s a time when, traditionally, we’ll all think about maybe using our local shops like the butchers, the bakers, the greengrocers (seeing as there’s no candlestick makers!) gift shops etc. Why? Because Christmas being special, we think our families, friends, and ourselves deserve something a bit better than usual. Something like that superb cut of meat for the dining table, or some beautiful locally grown veg.
But this time when you go, check out the prices. Then check them at your supermarket. We know you’ll be surprised.
I managed to get down there from Totally Locally Towers and get a few hours looking around Olney before speaking.
In my humble opinion Olney is a lovely little town with a great market square that is packed with great independent shops and business, and streets that are not dominated by high street chain or supermarkets. You can’t help wanting to go and explore the main square and side streets.
Totally Locally Ltd is delighted to have had it’s project Totally Locally Shops approved by Calderdale Council members and is now sorting out terms and conditions for the recent PRG Funding Award.
The project team at Totally Locally is raring to go with the project and is looking to try and implement the first Totally Locally Shop in Calderdale by September this year. An ambitious target but a challenge the team is looking to rise to.
What are Totally Locally Shops?
The idea is to create shops that primarily stock goods and produce from local suppliers, local shops and local businesses that is open beyond the usual 9am-5pm working hours of most local independent shops.
The current thinking is that each shop will be owned by the staff and profits where appropriate will be distributed to local projects and charities.
The shops will be a showcase of great local products, produce, etc and to provide a local choice for people so that they can do their Totally Locally shop and spend their £5 or more to benefit the local area. The shop will encourage people to find our Hidden Gems to give them more choice and opportunity to shop locally.
The purpose of the shops is to create local employment, improve local supply chains, and ultimately benefit the local community in which they are standing.
It is an ambitious project, and one that we fully intend to be successful and to make our towns and areas that little bit better for all.
We intend to live by our strapline – Invest in your Town, Invest in your Future.