Well you wait for a Totally Locally Market, and just like buses, 2 come along at once!
First off is a new venture for some of the businesses in Sowerby Bridge (home of Totally Locally Towers) who have got together to make their town that little bit better. So on the 19th August the Totally Locally Sowerby Bridge Market will roll into town. Loads of local producers and businesses will be there, with entertainment, food and beer & wine tasting, crafters, buskers and get this – a huge outdoor screen showing movies throughout the day. In the evening the screen moves down to the Wharf (canal basin) where Dirty Dancing will be shown followed by The Italian Job (original Michael Caine version of course!). The whole thing kicks off in the Market Car park by the canal, and is just what Sowerby Bridge has needed for a long time. Come along and enjoy, and support your town.
Then the big daddy of them all. The unbelievably popular Brighouse Totally Locally Market on Saturday the 25th. This one needs no introduction to the people of Calderdale – over 60 stalls, packed with food producers, crafters, drink everything from a 30 mile radius of Brighouse. Have a look at the previous article on here to get a good idea. All put together by the Brighouse Business Association,
So here’s to 2 great towns, with great people doing good things for the place they live. Can’t say fairer than that.
A little explanation how all this works.
Totally Locally as a brand has a great recognition in Calderdale (and now nation wide), and people equate it with honesty, quality & all things local. So when something like the markets attach the brand, it makes it a lot easier to get people excited about it, and ultimately turn up.
And the fact that Brighouse has been so successful, helps Sowerby Bridge to get more people to come along. It’s not about competition between towns – it’s about independent businesses and towns thriving in the face of big corporate International businesses.
It’s our small contribution to making our towns better places to live. So we let people use the brand for free, and we help design all marketing material and work with the towns to promote through social media, press etc. We do this all for free. We don’t book stalls or organise road closures, that’s up to the towns – we just let towns trade on the work we’ve been doing & connections we’ve made over the last 4 years to benefit their town. If at some point later a town decides to drop the brand that’s ok, because we feel our work is done.